M&C Saatchi Growth and data strategy consultancies, Clear and Fluency, were responsible for building the Brand Desire Engine. Full Article: Campaign Live M&C Saatchi Group’s...
Fluency M&C Saatchi recently offered thoughts to Barclays touching on the topic of data diversity. Why Data Diversity? Diversity has only truly come into focus...
Entrepreneurial brand leaders pursuing data fluency are really already pioneering the next generation of Intelligent Brands, that are fit and ready for an ever-changing future. Tim...
A breakthrough study by M&C Saatchi Fluency has identified £60bn in lost growth since 2016, as brands struggle to build crucial connections with audiences. Top...
Top US and UK Brands are losing £14.9bn each year through a lack of data fluency Profound change is advancing across government, business, and society. It presents...