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A Dive into Gen Z’s Current Attitudes towards Sustainability

Gen Zs (born between 1997 and 2012) are unsurprisingly the demographic most interested in sustainability, with half in the UK considering themselves as environmentalists compared…

Worried about Stagflation? Here’s how Brand Desire can help

Marketing

By leveraging the Brand Desire Engine as a strategic tool, you can not only soften the blow from critical global challenges like stagflation, but also...

Marketing

The Drum: Can we quantify desire? Under the hood of M&C Saatchi’s brand desire engine

Marketing

Tim Spencer, CEO of Fluency and Rhonda Hiatt, CTO of Clear are interviewed by The Drum on the power of the new ‘Brand Desire Engine’. ...

Marketing

Campaign Live: M&C Saatchi Fluency & Clear creates data-driven tool to identify brand desire

AI
Marketing

M&C Saatchi Growth and data strategy consultancies, Clear and Fluency, were responsible for building the Brand Desire Engine. Full Article: Campaign Live M&C Saatchi Group’s...

AI
Marketing

Fluency: Why Data Diversity has an important role to play in driving inclusion

Marketing

Fluency M&C Saatchi recently offered thoughts to Barclays touching on the topic of data diversity. Why Data Diversity? Diversity has only truly come into focus...

Marketing

Fluency: To build Intelligent Brands, data is both the foundation and the fuel

Marketing

Entrepreneurial brand leaders pursuing data fluency are really already pioneering the next generation of Intelligent Brands, that are fit and ready for an ever-changing future. Tim...

Marketing

Fluency in Marketing Week: ‘data disconnection’ costs brands billions in growth every year

Data Fluency

A breakthrough study by M&C Saatchi Fluency has identified £60bn in lost growth since 2016, as brands struggle to build crucial connections with audiences. Top...

Data Fluency

From Chaos to Cognition: How Data Fluent Brands are Winning

Top US and UK Brands are losing £14.9bn each year through a lack of data fluency Profound change is advancing across government, business, and society. It presents...

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Global athletic footwear and apparel company

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Campaign Magazine

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Major Utility

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Amazon

"Fluency have set expectations for years to come. How a living segmentation can bring us closer to the consumer than ever before."

American multinational technology company

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World’s largest sporting franchise

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