1. Understanding People
Our market-leading capabilities build the truest picture of what audiences See, Say, Think, Feel and Do. The results are game-changing.
Diverse data and new technology are transforming the way we understand people, generating deeper and more powerful truths that support decision-makers with smarter strategies, and deliver stronger outcomes.
Our range of capabilities, deep expertise, and flexible services enable you to fluently navigate tough challenges with the highest standard in data ethics. And our ready-made solutions give you fast access to some of the most cutting-edge technology in marketing.
Fluency’s powerful Insights Ecosystem is a sophisticated combination of world-leading technology leveraging diverse data to produce the most comprehensive understanding of people on the market.
- Audience Segmentation & Insight
- Cultural & Consumer Trends
- Experience & Journey Mapping
- Influencers & Communities
- Brand Equities & Brand Strategy
- Behavioural Tracking
- Brand Health & Brand Tracking
- Reputation & Trust Building
Pinpoint the characteristics of your brand that drive performance.
Total Experience Index
Track 250+ Experience metrics to understand where you index against the competition.
Segmentation that evolves at the heart of the organisation
Identify the people and partners that your target audience listen to.
Target growth by identifying the drivers of demand in your brand
Tap the fastest growing trends that resonate with your target audience
Insight at Scale
Mine big data to understand what people think, feel and do
Cost of Living Tracker
Understand the gaps between what people think, and how they spend
Mine big data to understand what people Say and Feel
2. Driving Performance
Every decision brings risk and opportunity. Organisations that are led by smart data, are winning. We Track, Analyse, Predict, Target, and Measure to set our clients up for success.
Organisations using advanced analytics are 8.5x more likely to grow at 20%+ every year. Our solutions are designed to transform outcomes. Whether you are building a business case for the board, understanding if your campaigns are effective, pursuing marketing automation, or improving the way your organisation gets value from data, our consulting expertise will fluently put data at the centre of your organisation’s decision-making, both big and small.
Our full suite of tracking, measurement, evaluation and effectiveness solutions from Market Mix Modelling and Econometrics, through to cutting-edge ai-powered brand performance evaluation models, bring you fingertip control, and help you to create intelligent brands fit for the 21st century.
- Data & Tech Consultancy
- Growth Strategy & Modelling
- Digital Transformation
- Measurement & Effectiveness
- Tracking, Benchmarking & KPIs
- Market Sizing & Pricing Strategy
- Business Case Development
- Messaging & Platform Strategy
Systems of Effectiveness
Track, Measure, Report, Optimise, without the legwork
Analysing creative performance and effectiveness at scale
Systems of Insight
Get the right insight, to the right decision makers, at the right time.
Data & Technology Audit
Mapping your existing Data & Technology to plan for impact
Size the audience, the market, the opportunity
Data as a Service
Access our enhanced data pipes to enrich your existing systems
Measure relevance and resonance with your audience against the competition
Metaverse Valuation Tool
Build your business case for entering the new digital economy
"Truly first class,
every step of the way."
Global athletic footwear and apparel company
"Flippin' heck, they're Impressive!"
"A remarkable piece of work. The CEO said bigger decisions are made with less sophistication"
"Fluency are the bridge from where you are now, to where you want to be"
"Fluency have set expectations for years to come. Living Segmentation brings us closer to the consumer than ever before."
American multinational technology company
"Working with Fluency is helping us see around corners"
World’s largest sporting franchise
Find out how we can make your business data fluent