77% of Global CMOs
feel under pressure to prove they’re providing return on investment (LinkedIn)
Fluency Brand Desire: Capture the essence &
the truest understanding
of your brand
Brand Desire is a revolution. It uses vast ecosystems of divers data inputs to pinpoint client brand perception at immense scale, and uses cutting-edge comprehension AI to bring true meaning. Brand Desire optimises the brand characteristics that drive ROI
Brand perception characteristics that drive performance. Fast
Misleading surveys to
Vast Data Exosystem
In the last 10 years, brands have undergone unprecedented digital codification in everything from web, social, search, media, and beyond. Brand Desire capture's 5-10 years’ worth of big data, pulling the most diverse inputs to capture the essence of our clients brands for the truest understanding.
Small group thinking
to
Comprehension AI Insight
Brand Desire uses cutting-edge comprehension AI to score the data against academic JP Heylen’s model. It benchmark's competitors to understand what makes each brand unique - and where the white space is.
Guesswork to
ROI Econometrics
Brand Desire use's statistical modelling and econometrics to pinpoint brand characteristics that will have the greatest impact on critical KPIs such as sales, & show's where a recalibration could drive the greatest ROI.
40-70% error rate
between what people say, vs do.
Surveys alone don’t give us the full picture.
Millions of
Third Party (3P) & First Party (1P) data points are used to get a true understanding of brand.
It’s time to connect dots.
77% of global CMOs
feel under pressure to prove ROI.
It’s time to get board-ready.
Why Brand Desire?
- Brand Tracking Data
- Syndicated Panel Data
- Social/Community Data
- Influencer Data
- News Media Data, & much more
- JP Heylen Modelling
- Comprehension AI
- Behavioural Data
- Brand Tracking
- Journey Data
- Sales Data
- RFM ecomm Data
Request a demo
Learn how we can make your business data fluent.
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EMEA
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Americas
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Asia
50 Mohamed Sultan RdSingaporeOffice
#02-08 Singapore 238999
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UAE
1404, Al Thuraya Tower 1DubaiOffice
Dubai Media City
PO Box 62614, Dubai, UAE