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Living Segmentation

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What

Dynamic segmentation powered by a sophisticated blend of data to offer a single, powerful, and living organisation-wide view of audience groups

How

Integrating live digital datasets with traditional research and first party data to create a living, learning segmentation

Why

Traditional segmentation is slow, one dimensional, and quickly redundant. Living segmentation is fast, multi-dimensional and evolves with the market.

  • Data Diverse for a more accurate picture

  • Living and dynamic for greater scale, speed and application

  • Evolves with the market and your challenges, to protect your investment