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Total Experience Index

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What

Track where your Total Brand Experience under- and over-performs against the competition

How

A single source of truth assembling major KPIs from TOM Awareness, to NPS, supported by detailed micro indicator metrics

Why

Studies show brands that over-perform across the total Experience of exposure, activation, and experience, grew by an average of 46% in 3 years.

  • Identify precisely where to beat the competition

  • Target resource to improve results and performance

  • Benchmark and track performance over time