“The bridge from where you are to where you need to be”
– Senior Director, Amazon
Owned & Earned
No/Low-Cost
Measurement
Tailored to your brand’s evaluation framework, it automates reporting, aligns objectives to benchmarking and KPIs, and offers insight into what drives owned/earned content performance and why.
With built in creative optimisation, CORE is the true custom platform that closes the gap between planning & evaluation in earned/owned channels, empowering teams to get creative and deliver results.
Communication Optimisation
& Reporting Engine: Core
Manual & Siloed to
Automated
Our unified data environment and platform ensures your strategy is powered by real-time data and analytics. Our automations remove the heavy lifting in campaign development and reporting, freeing you up to get creative.
Generalist to
Owned/Earned
Owned/earned no/low-cost media is not paid. It’s the Town Square, not a Town Crier. CORE is a specialist measurement system enhancing understanding of engagement and interaction, reflecting how media algorithms reward content.
Basic Reporting to
Strategy & Evaluation
CORE doesn’t just track comms/ campaign performance, it unlocks the 'why' behind I to streamline value-driven actions that align to business outcomes. Supported by a robust evaluation framework, it's designed to close the loop between strategy & evaluation.
It’s time to focus on what matters.
Core operates globally and is considered best in class at Amazon.
It’s time for to set your brand up for success
Underpinned widespread uplifts across brand affinity, trust, and reputation.
It’s time to drive results.
Why Core
- Embeded Psycholinguistics AI
- Specialist tool for Owned & Earned
- Single source of truth
- ML powered anomaly detection
- 1st & 3rd party data integration
Learn how we can make your business data fluent.
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EMEA
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Americas
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Asia
SingaporeOffice
#02-08 Singapore 238999 -
UAE
DubaiOffice
Dubai Media City
PO Box 62614, Dubai, UAE