mcsaatchi, Author at Fluency

March 21, 2023July 11, 2023

Fluency Wins Campaign Magazine Agency of the Year

We are thrilled to have won Gold at the Campaign Magazine UK Agency of the Year Awards, held at The Brewery on Chiswell Street, for best Start-up! The…

September 6, 2022June 23, 2023

Meet The Team: David Lawton

Meet the team

What inspired you to go into data science, and where did you begin? I originally did a Masters in Economics and Trade Policy and then...

Meet the team

September 1, 2022June 29, 2023

The Evolution of Chess AI

Chess is regarded by many as the ultimate game of strategy. The brutal and unforgiving sport requires near-perfect execution at the top level to achieve...

August 26, 2022June 29, 2023

The Hashtags and Topics Dominating Twitter

Data Fluency

43 Million + Tweets – #NFT The new blockchain phenomenon has gained a huge community following on social media this year, with giveaways proving to...

Data Fluency

August 12, 2022June 29, 2023

A Dive into Gen Z’s Current Attitudes towards Sustainability

Marketing

Gen Zs (born between 1997 and 2012) are unsurprisingly the demographic most interested in sustainability, with half in the UK considering themselves as environmentalists compared...

Marketing

July 25, 2022June 29, 2023

Worried about Stagflation? Here’s how Brand Desire can help

Marketing

By leveraging the Brand Desire Engine as a strategic tool, you can not only soften the blow from critical global challenges like stagflation, but also...

Marketing

July 22, 2022June 29, 2023

The Drum: Can we quantify desire? Under the hood of M&C Saatchi’s brand desire engine

Marketing

Tim Spencer, CEO of Fluency and Rhonda Hiatt, CTO of Clear are interviewed by The Drum on the power of the new ‘Brand Desire Engine’. ...

Marketing

April 24, 2022June 29, 2023

Campaign Live: M&C Saatchi Fluency & Clear creates data-driven tool to identify brand desire

AI
Marketing

M&C Saatchi Growth and data strategy consultancies, Clear and Fluency, were responsible for building the Brand Desire Engine. Full Article: Campaign Live M&C Saatchi Group’s...

AI
Marketing

January 8, 2022June 29, 2023

Fluency: Why Data Diversity has an important role to play in driving inclusion

Marketing

Fluency M&C Saatchi recently offered thoughts to Barclays touching on the topic of data diversity. Why Data Diversity? Diversity has only truly come into focus...

Marketing

September 2, 2021June 29, 2023

Fluency: To build Intelligent Brands, data is both the foundation and the fuel

Marketing

Entrepreneurial brand leaders pursuing data fluency are really already pioneering the next generation of Intelligent Brands, that are fit and ready for an ever-changing future. Tim...

Marketing

"Truly first class,
every step of the way."

Global athletic footwear and apparel company

"Flippin' heck, they're Impressive!"

Campaign Magazine

"A remarkable piece of work. The CEO said bigger decisions are made with less sophistication"

Major Utility

"Fluency are the bridge from where you are now, to where you want to be"

Amazon

"Fluency have set expectations for years to come. How a living segmentation can bring us closer to the consumer than ever before."

American multinational technology company

"Working with Fluency is helping us see around corners"

World’s largest sporting franchise

"These guys are transforming our insight and reporting systems with huge time savings, I'm going from 3 hours to 30mins... it's obscene!"