60% of major marketers
report they do not have a standardised sponsorship measurement process. 40% don’t even try to measure.
Fluency Sponsorship Effectiveness.
Measuring the True
Value of Sponsorship
It’s time to upgrade your sponsorship data and insight.
The marketing landscape has evolved—but sponsorship reporting methods haven’t kept pace. The sports sponsorship industry is crying out for a new approach – to better compete with other, more attributable, forms of advertising & marketing.
Fluency’s understands the unique impact of sponsorship on audiences that are engaged with their passion point. This isn’t just about tracking impressions; this is about understanding persuasion. Our advanced Sponsorship Effectiveness model overcomes the limitations of Media Equivalency Value, revealing the true impact of sponsorship, helping clients to negotiate the most appropriate assets to reach their commercial aims.
Create synergy across
all marketing reporting
From Media Equivalency to
Valuable Outcomes
Media Equivalency Values are suffering from a loss of confidence across the industry. Our model redefines sponsorship measurement tracking diverse audience signals with advanced data modelling. We uncover the true impact on fans as they behave as consumers of the related products or services. Our insight leverages a wealth of third party (3P) and first party (1P) data on client's brand in unparalleled detail, plus consumer analytics to quantify the actual impact on the consumer journey. Finally, our proprietary Cultural Power formula calculates the true value of sponsorship.
From Tired & Repetitive to
Dynamic Business Insights
Sport sponsorship reports feel more like auditing reports. The boxes have been ticked this season, we'll see you next year. Our approach to sponsorship effectiveness reporting is a highly tailored one. Templated reporting with one size fits all metrics severely constrain the ability of brands to identify tangible financial outcomes.
From Isolated to
Integrated
Too often reporting from sponsorship is isolated within a marketing department because it doesn't 'fit' alongside reports from other marketing initiatives. We use our sponsorship expertise alongside our Business Intelligence (BI) specialism to ensure the sponsorship effectiveness reporting is integrated seamlessly into client's businesses with no limits on the size of the company. Sponsorship Effectiveness take a CMO and CFO's perspective, to ensure sponsorship reporting integrates seamlessly into all marketing reporting and provides a clear evaluation of ROI.
It’s time for accuracy:
68% of sponsorship professionals admit to relying on outdated valuation models.
Sponsorship Effectiveness leverages our unique $5m data stack and sponsorship expertise to identify the true impact of client sponsorship investment.
96% of brands
want to compare sponsorship investment performance to other marketing programs on an apples-to-apples basis.
Why Commercial Innovation?
- Sponsorship Market Data
- Consumer Sentiment & Social Listening
- Audience & Fanbase Analytics
- Economic & Media Valuation Models
- Brand Performance & Uplift Data
- CRM & Sales Attribution
- Competitive Benchmarking
- Predictive ROI Modelling
- Deal Structuring & Scenario Planning
- Performance-Based Partnership Optimization
Request a demo
Learn how we can make your business data fluent.
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EMEA
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Americas
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Asia
50 Mohamed Sultan RdSingaporeOffice
#02-08 Singapore 238999
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UAE
1404, Al Thuraya Tower 1DubaiOffice
Dubai Media City
PO Box 62614, Dubai, UAE