64% of UK marketers
worry they don’t have
a good enough understanding
of their consumers
Segmentation for
the 21st century
Living Segmentation is a smart, flexible solution that connects your organisation from strategy to activation.
It adapts as business challenges and customer needs evolve, helping you protect your investment, offer greater accuracy, and keep decision-makers confident.
We help you use the right data to build your organisation around the customer, and drive real growth.
Segmentation that moves
with the times
From Single Source to
Data Diverse
We understand how risky it is to rely on one data source. Unlike traditional segmentation, Living Segmentation works dynamically across 1P and multiple 3P data sources to create a reliable centre of audience truth for your organisation. Backed by our $5m data stack, we bring greater accuracy to your decision-making, for stronger outcomes.
From Quickly Obsolete to
Alive & Refreshable
Traditional segmentation loses value and accuracy over time, damaging stakeholder confidence. Living Segmentation works hard to protect your investment with an advanced data and technology strategy that means it evolves live with audiences, providing an always-on stream of accurate, actionable intelligence that keeps your investment valuable - and confidence high.
From Low Actionability to
Connected & Integrated
Traditional segmentations lack the connectivity needed to be widely actionable. Living Segmentation is built with flexibility and modularity, allowing it to plug in across the organisations - whether it’s guiding NPD teams or seamlessly integrating into buyable media audiences, its applications are as dynamic as your business.
It’s time for accuracy: our studies show a worrying 40-70% gap between what audiences say, and what they do (Amazon)
It’s time for a dynamic customer view: 64% of marketers admit data blind spots are preventing a full picture of customers.
It’s time for effectiveness: effective segmentation generates 10% higher profits over five years compared to those with less effective segmentation (Bain)
Why Living Segmentation?
- Syndicated Panel Data
- Economics Data
- Social Data
- Influencer Data
- Psycholinguistic Data
- RFM ecomm Data
- Behavioural Data
- Journey Data
- Psychographics Data
- Preference Data
Request a demo
Learn how we can make your business data fluent.
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EMEA
-
Americas
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Asia
50 Mohamed Sultan RdSingaporeOffice
#02-08 Singapore 238999
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UAE
1404, Al Thuraya Tower 1DubaiOffice
Dubai Media City
PO Box 62614, Dubai, UAE