Only 14% of brands
feel confident in their journey insights.
Audience Journey Mapping: Smarter Journeys, Bigger impact.
Customer journeys are complex and non-linear. Our Audience Journey Mapping tool uses AI-driven analytics and real-world behavioural data to build a robust picture of audience behaviour. Our insights are actionable, leveraged to optimise media spend, personalise experiences, and improve conversion. It helps clients bridge the gap between what customers say and what they do.
Decode your customer journey
through diverse data
From Disparate to
Fully Connected.
Customer journeys aren’t linear, and neither is our approach. Fluency's Audience Journey Mapping analyses behavioural signals across first party (1P) data, syndicated panel data, media consumption, and social discourse third party data (3P) to map real-world interactions. It connects every touchpoint for a holistic, actionable view.
From Static to
Dynamic & Living
Traditional journey maps are outdated before they’re even implemented. Our tool evolves with shifting behaviours, continuously refining insights to reflect the ever changing lives of customers. Through our diverse data ecosystem, we empower clients to make decisions based on up-to-date, actionable insight.
From Insight to
Activation
Audience Journey Mapping doesn't just help clients understanding customers—it’s helps them influence them. Our tool can easily inform media targeting, UX optimisation, and personalisation strategies, ensuring every insight is actionable.
It’s time for precision:
40% of brands still rely on outdated journey maps that fail to reflect true consumer behaviour.
40% of brands still rely on outdated journey maps that fail to reflect true consumer behaviour.
It’s time for agility:
67% of marketers say their customer journey insights are out of date within six months.
67% of marketers say their customer journey insights are out of date within six months.
It’s time for effectiveness:
Optimised audience journeys improve conversion rates by up to 30%.
Optimised audience journeys improve conversion rates by up to 30%.
Why Audience Journey Mapping
Request a demo
Learn how we can make your business data fluent.
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EMEA
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Americas
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Asia
50 Mohamed Sultan RdSingaporeOffice
#02-08 Singapore 238999
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UAE
1404, Al Thuraya Tower 1DubaiOffice
Dubai Media City
PO Box 62614, Dubai, UAE