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Quant, Qual & Behavioural Research

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What

Tracking the sentiment and behaviour of consumers during a cost of living crisis

How

Blending claimed sentiment data with actual spend data to establish perception and spending shifts

Why

With error rates of 40-70% in what people say they vs what they actually do, it is imperative organisational decision-making is rooted in reality

  • Diverse data for better accuracy

  • Rigorous method for de-risked decision-making

  • Stay one step ahead of competitors with valuable consumer interventions