Why living segmentation
64% of marketers
admit data blind spots prevent a full picture
of customers. It’s time for a new, data diverse
solution. Introducing Living Segmentation.
Segmentation for
the 21st century
96% of organisations use segmentation. But most marketers are deeply dissatisfied with how their segmentation is performing. Traditional segmentation is one-dimensional, slow, and loses accuracy with every passing day.
Living Segmentation is the refreshable, fully integrated, data diverse solution that delivers new and sustained value to the business – keeping pace even as consumers & challenges change.
It's time for more
From Quickly Obsolete to
Alive & Refreshable
Powered by innovative tech and connected datasets, Living Segmentation is as dynamic as your business and consumers. It means your investment will keep its value, while delivering greater accuracy & actionability.
From Single Source to
Data Diverse
Living Segmentation removes insight blind spots by blending 0P, 1P, 3P data. It dives deep into what consumers See, Say, Think, Feel, and Do to significantly improve insight quality, and support improved decision-making.
From Low Actionability to
Connected & Integrated
Our passionate team of data scientists, consultants & analysts care about you, your stakeholders and your challenges. Our rigorous, scientific approach manages risk more effectively, and fluently builds the capabilities & culture to help you win.
64%
Of marketers admit data blind spots are preventing a full picture of customers.
It’s time for a dynamic customer view.
40-70%
Error rate between what people say, vs what people do.
It’s time for accuracy.
73%
Of marketers say it’s hard to group consumers into one segment because they’re always evolving.
It’s time for connected action.
Why Living Segmentation?
- Syndicated Panel Data
- Economics Data
- Social Data
- Influencer Data
- Psycholinguistic Data
- Psychographics Data
- Preference Data
- Behavioural Data
- Journey Data
- RFM ecomm Data
Request a demo
Learn how we can make your business data fluent.
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EMEA
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Americas
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Asia
50 Mohamed Sultan RdSingaporeOffice
#02-08 Singapore 238999
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UAE
1404, Al Thuraya Tower 1DubaiOffice
Dubai Media City
PO Box 62614, Dubai, UAE