Organisations using
advanced analytics are 8.5x more likely to perform 20%+ (Forrester)
Fluency Culture & Conversations:
Uncover real consumer
insights at scale
Our Discourse Analysis within Culture & Conversations goes beyond traditional research, tapping into real, unscripted conversations to uncover genuine pain points, frustrations and opportunities. Culture & Conversations uses advanced AI enriched analytics to give clients the full picture, helping them build a deep, actionable understanding of specific topics.
Listen to what your consumers
are truly saying
From Limited data to
Broad Data Coverage
Standard tools often overlook critical, emerging conversations happening in private groups, forums and niche communities. Culture & Conversations advanced analysis is powered by our £5m data stack pulling third party (3P) insight from world-leading data suppliers. Combined with our creative data analyisis, clients get unparalled visibility into online discussions.
From Unreliable Data to
Accurate Results
Our Culture & Conversations tool is optimised to cut through the noise, filtering out unreliable sources to focus on the most relevant, high value discussions. By integrating leading AI technologies with advanced data science techniques, Culture & Conversations focuses on listening to the conversations that truely matter.
From Generalisation to
Actionable Insights
Culture & Conversations is supported by our best-in-breed AI Ecosystem (carefully chosen from 200+ technologies) and advanced analytics methods to comprehend conersations in context. It understands sentiment, intent, and emerging trends more precisely delivering clients strategic direction that fuels real business impact
It’s time to listen to everything:
50% of brand-related conversations now happen outside mainstream social channels.
It’s time for reliability:
45% of social managers cite data accordance & quality as their biggest challenge with social listening.
It’s time for action:
65% of marketers struggle to translate social listening data into strategic actions.
Why Culture & Conversations?
- Consumer Panel Data (behaviours and media)
- Market Data (Share, volume, consumer income)
- Media (Spend and creative, best practice and benchmarks
- Web & Search (search data, site visitation metrics & much more)
- Social (Social platforms, reviews, forums, video & online news)
- Trends (Bleeding edge cultural & societal trends & industry innovation libraries)
Learn how we can make your business data fluent.
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EMEA
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Americas
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Asia
50 Mohamed Sultan RdSingaporeOffice
#02-08 Singapore 238999
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UAE
1404, Al Thuraya Tower 1DubaiOffice
Dubai Media City
PO Box 62614, Dubai, UAE